Dog Walkers Club

 

For Professional Dog Walkers

If You’re Still Relying on Facebook for Clients in 2026… You’re One Quiet Month Away From Panic Mode

Watch this video to discover the fix

And the worst part?

You often won’t notice… until the cancellations start, the enquiries dry up, and you’re suddenly scrambling to fill gaps you never planned for.

Even if you're 'full', this is the lurking danger...

Because dog walking businesses don’t usually “crash”…
They leak.
Slowly. Silently. Month by month.

And if your business relies on:

  • Facebook posts that get ignored

  • Word-of-mouth that comes in waves

  • Last-minute enquiries that feel random

  • Hope, luck, and “being busy”

Then you don’t have a predictable business…

You have a stressful one.

(If you're already 'full', don't ignore this... I'll show you the dangers below...)

Here’s the truth:

The dog walkers who win long-term aren’t always the best walkers…

They’re the ones who stay front-of-mind with local dog owners.

They’re the ones who build trust automatically.

They’re the ones who don’t panic when business goes quiet…

Because they’ve got a simple system working in the background, every week, every month:

A “quiet” machine that turns strangers into loyal clients.

And once it’s built?

It runs while you’re out on walks.


90 Day Guarantee:

You'll get more clients and fill your weekly Dog Walking calendar, earn more per week and more easily.

Or your money back! 


Right now, you can get the physical paperback book of the Dog Walkers Email Marketing System, for FREE.  Just pay the shipping. 

Introducing:

Dog Walkers Email Marketing System

  

This is a complete training + template pack designed specifically for UK professional dog walkers who want to:

  • Stop relying on social media
  • Stop chasing enquiries
  • Fill your diary with the right clients
  • Build a stable business that doesn’t dip every time life gets busy
  • Create consistent demand… without sounding salesy or pushy

If you're already full, and figure you don't need this, click here to discover the Dangers of that <<

Stop Losing Great Clients Quietly (Retention Is the Hidden Profit Lever)

Most dog walkers think growth means more leads.

But here’s the uncomfortable truth:

If you’re losing existing clients faster than you’re replacing them…

You’re not growing.

You’re running on a treadmill.

And it’s exhausting.

Because when you don’t have a retention system, what happens is:

  • A client cancels because their routine changes
  • Another goes on holiday and never restarts
  • Someone “tries a friend’s dog walker”
  • A dog gets older and walks reduce
  • A family moves house
  • A new baby arrives and everything changes

None of it feels dramatic.

But over time?

- Your diary slowly develops gaps…
- Your income becomes unpredictable…
- And you’re forced back into panic marketing mode again.

 

The “Leaky Bucket” Problem (And Why It Must Be Fixed First)

Imagine you’re trying to fill a bucket with water…

…but there’s a hole in the bottom.

You can pour in more water (more leads, more enquiries, more effort)…

But it never stays full.

That’s what most dog walking businesses are doing:

Pouring harder… instead of patching the leak.

And the leak is client retention.

Because in a service business like dog walking:

  • The easiest client to get is the one you already have
  • The cheapest sale is the one you don’t have to resell
  • The most profitable growth comes from longer-lasting clients

Retention is how you turn “busy months” into stable years.

How Email Keeps Clients Longer (Without You Chasing Them)

Email isn’t just for winning new clients.

It’s one of the most powerful ways to keep existing clients for longer because it helps you:

  • stay top-of-mind even when routines change
  • reinforce trust (“I made the right choice hiring you”)
  • remind them of the value you provide
  • create a sense of relationship and familiarity
  • reduce cancellations caused by “drift”
  • increase repeat bookings and long-term loyalty

Even a simple monthly email can dramatically reduce “silent drop-off”.

Because when clients regularly hear from you, they feel:

“This is a proper professional service… not just someone who walks dogs.”

And that difference is everything.

Retention = Less Stress + More Predictable Income

When retention improves, everything else gets easier:

  • fewer gaps in the diary
  • less pressure to constantly find new clients
  • fewer price-sensitive customers
  • more stability in your week
  • more confidence in your business

And THEN…

When you pour in new leads…

They actually stay.

That’s when growth becomes calm, predictable, and sustainable.

Email Marketing System

You’ll learn email marketing the way it SHOULD be taught:

No jargon. No tech overwhelm. No “guru fluff”.

Just the exact strategy, structure, and words that works for local service businesses like yours.

Here's What You'll Get

Why Email Beats Social Media (And Why Most Dog Walkers Get This Backwards)

 

Email is Traffic You Own.

Traffic you Control

'Borrowing' traffic is fine. Whether that's from Facebook, Google, Instagram etc.

But they're fickle. They can change overnight. 

  • Ban you.
  • Close your account.
  • Change their algorithm so you don't show.

No more visitors for you!

So as soon as possible you need to take them OFF PLATFORM. And into your email system.

Then YOU control the traffic.  

Now you can message and communicate with people interested in your dog walking services.  Whenever you need to. 

That is what is all included inside. Exactly how to do this.

Think about it...

The Real Reason Dog Owners Don’t Book Immediately

Here’s what most dog walkers don’t realise:

When a dog owner joins your list, they’re often thinking:

  • “Do they seem reliable?”
  • “Will my dog be safe?”
  • “Are they insured?”
  • “Are they consistent?”
  • “Will they actually show up?”
  • “Do they understand nervous dogs / reactive dogs / puppies?”
  • “Are they professional… or just casual?”

They don’t need more posts

They need more certainty.

And email sequences give them that certainty — in a way that feels personal, reassuring, and natural.

By drip-feeding a sequence of emails over time, you build your 'know, like and trust' factor

Imagine This Instead…

A new dog owner finds you...

... They join your email list.

... ... And then…

Over the next few days and weeks, they receive a series of emails that:

  • Make them feel understood
  • Answer their worries before they even ask
  • Show your personality
  • Show your professionalism
  • Prove you’re safe and trustworthy
  • Demonstrate your experience
  • Make them want to work with you

So when they finally need a dog walker…

They don’t shop around.

They don’t compare you with 5 other dog walkers.

They don’t “ask in the local Facebook group.”

They reply to YOU and say:

“Hi — are you taking on new clients?”

That’s what this system builds.

"Fantastic, I'm ready to order..."

 

Why Does This Work So Well For Dog Walking Businesses?

Because dog walking is built on one thing:

Trust.

Dog owners don’t buy “a walk”.

They buy:

  • Safety
  • Reliability
  • Professionalism
  • Calmness
  • Routine
  • Someone they can count on

Email is the best way to communicate those things consistently. Drip... drip.  Over time. 

And reliably get be seen by the client (rather than social media choosing if you get seen)

So when you do this as outlined in the Dog Walkers Email Marketing System?

You stop competing on price.

You stop chasing.

You become the dog walker they already trust.

This is not “email marketing theory”.

This is a complete client-converting email machine, built for dog walkers.

  • Special Offer: Get the Entire Course FREE (Just Cover Shipping & Handling)

Let me be clear...

This course normally sells for £39.

Because it doesn’t just teach you email marketing…

It gives you a ready-made client-converting system you can use for months.

But right now, you can get Dog Walkers Email Marketing System FREE.

Yes — FREE.

You only cover a small Shipping & Handling fee to pay for:

  • printing
  • production
  • packaging
  • postage

That comes to a total of £7.20.  And that just means that I'm not losing money in getting it to you.  That’s it.

No hidden catch.

Just a simple deal:

You get the system. I cover the value. You cover the delivery.

  • You’ll Receive a Real Physical Paper Book (Delivered to Your Door)

This isn’t another course that gets lost in a downloads folder…

You’ll receive a printed, physical book that you can:

  • Keep on your desk
  • Flick through in about an hour or 2
  • Highlight and mark up
  • Use while you build your email system
  • Refer back to whenever you need it

Because when you’re busy walking dogs…

The last thing you want is to log into a platform, find a module, and “maybe do it later.”

This is designed to be simple, practical, and used.

  • Optional Upgrade: Add the USB Stick With ALL Digital Copy-Paste Files
USB Digital Files

Want the fastest, easiest way to implement this?

When you order, you’ll also have the option to add a USB Stick Upgrade that contains:

  • the full digital email templates
  • the 2-step welcome sequence
  • the full 5 months of emails
  • the copy-paste swipe files
  • all the exact wording ready to use

So instead of retyping anything…

You can literally:

Plug it in → copy → paste → send.

This is perfect if you want to move fast, avoid mistakes, and get the system running with minimum effort.

  • Why I’m Doing This (And Why It’s a No-Brainer)

I want to show you the value in what I offer.

And I know what it’s like to be busy, tired, and trying to grow a business at the same time.

So rather than asking you to “invest hundreds” and hope you follow through…

I’m making it ridiculously easy to say "yes".

You’re not paying the normal price of the course (£39).

You’re covering the cost of getting a client-building system delivered to you.

And once it’s set up?

It keeps working in the background — for months, even years.

What You Get Inside The 

Dog Walkers Email Marketing System

A proven system to attract more clients, and develop the relationship over time, so they know, like and trust you.  And STAY with you. 

A self-paced course + ready-made templates and swipe files.  Plus monthly live support community, created especially for professional UK dog walkers who want more clients, less admin, and a steady income year-round.

"I'm in!  Let me order..."

What's In The Book?


Just Enough Knowledge

Just enough understanding to make Email Marketing work for YOU. No fluff. 


Emails You Need

The emails you need.  Just copy-paste and edit if you want to. 


Free Automation Tool

The Automation software you need, to make your emails go out automatically.  For FREE. 

  • Module 1: The Only Email Strategy a Dog Walker Needs

Forget complicated funnels.

You’ll learn the simple strategy that works for local services:

  • What to send
  • When to send it
  • Why it works
  • How it turns trust into bookings

Even if you hate marketing.

  • Module 2: The 2-Step Welcome Sequence (Copy + Paste)

The first emails matter most.

Because when someone joins your list, they’re paying attention.  They're 'hot to trot'. 

This sequence makes them feel:

  • “Oh wow… this dog walker is different.”
  • “They actually care.”
  • “They feel professional and safe.”
  • "And I'm excited for what's coming..."

You get:

A ready-to-use 2-step Welcome Email Sequence that:

  • Introduces you properly
  • Builds trust instantly
  • Starts the relationship
  • Sets you up as the obvious choice

Proof?

In one of my other businesses, that uses this exact same 2-step template, I get a 32% reply-rate. 

Yes, that means that about 3 out of every subscriber emails me back to ask how to become a client !

  • Module 3: The Trust-Builder Email Framework

This is where most dog walkers fail.

They either:

  • never email at all
    or
  • only email when they want to sell something
    or
  • send boring updates nobody reads

Instead, you’ll use simple email types that create real trust:

  • Story-based emails
  • Reassurance emails
  • “Behind the scenes” professionalism emails
  • Dog behaviour and safety emails
  • Local authority / expertise emails
  • Objection-handling emails
  • Booking trigger emails

You’ll know exactly what to send and why.

  • Module 4: Swipe-file of 5-Months of Emails, Done For You

This is the part that makes this a system.

You get 5 months worth of client-converting emails that you can copy, paste, and send to new subscribers.

These emails are designed to take a stranger and turn them into a long-term paying client by:

  • Building familiarity
  • Building trust
  • Building emotional connection
  • Building certainty
  • Creating “when I need a dog walker, it’s YOU” status

You’ll never sit there thinking:

“What should I email this week?”

Because it’s already written.

  • Module 5: How To Get Subscribers (Without Becoming an Influencer)

Email only works if people join your list.

So I’ll show you simple ways to build your list as a dog walker, without dancing on Instagram.

You’ll learn:

  • What to offer dog owners so they subscribe
  • How to get subscribers from your website
  • How to get subscribers from local word-of-mouth
  • How to get subscribers from Facebook without begging for attention
  • How to turn enquiries into subscribers even if they don’t book yet
  • Module 6: Booking Triggers That Don't Feel Salesy

You don’t need to “hard sell”.

You just need the right prompts at the right time.

You’ll get simple booking messages you can use that feel natural, friendly, and professional — without being awkward.

  • Module 7: Step-By-Step Videos Of The Whole Automation Sequence

Start-to-Finish step-by-step videos to show you exactly how to set it all up, so you don't have to do it again.

Yes, set-and-forget. 

Including the free software to enable your own system to send out your email sequence week after week, without you touching it. 

 

Who This is For

This is for you if you’re a UK professional dog walker who wants:

  • More consistent enquiries
  • More stable monthly income
  • Fewer diary gaps
  • Less reliance on social media or fickle 'borrowed' traffic
  • More “dream clients” who value reliability
  • A business that grows even when you’re busy walking dogs

Even if you’re currently:

  • Part-time
  • Newly started
  • Already busy but unstable
  • Already busy, but you know you don't have a pipeline system
  • Sick of feast/famine months
  • Tired of feeling like growth is random

Who This Is NOT For

This isn’t for you if:

  • You want instant results without doing the set up
  • You won't communicate with clients in a new way
  • You want complicated “digital marketing funnels”
  • You’re looking for generic email templates that don’t fit dog walking

This is for dog walkers who want a simple, real-world system that works.

The Autopilot Advantage (This is the Real Goal) << (Click to view)

Let’s be honest:

You don’t want “more marketing”.

You want less stress.

You want:

  • a diary that stays full
  • a waiting list
  • stable income
  • clients who stay longer
  • growth that doesn’t rely on you constantly pushing

This is how you build it.

What Happens When You Don't Have This? <<

If you don’t have an automated email system, here’s what usually happens:

  • clients drift away
  • people forget you exist
  • enquiries come in bursts
  • cancellations hurt more
  • price shoppers dominate
  • growth feels unpredictable
  • you’re always “starting over” each month

And that’s exhausting.

Because the truth is:

If you’re not actively building trust in the background… you’re slowly losing ground.

What You'll Be Able To Say (And Mean It) <<

After you install this system, you’ll be able to say:

  • “My business doesn’t rely on Facebook anymore.”
  • “New leads warm up automatically.”
  • “People book after reading my emails.”
  • “Clients stay longer because they feel connected to me.”
  • “My diary stays fuller with less effort.”
  • “My marketing finally feels calm and consistent.”

 

Why Is This Limited To The First 100 Dog Walkers?

1

In Your Town?

Imagine you're the ONLY Dog Walker in your area or town with this information? You'd never struggle to find new clients again, right?

Now imagine you're the LAST Dog Walker in your town to have this powerful information.
I want you to have the first option...

2

My Time

There is a lot of powerful business-growth information inside this.  It also comes with monthly live support, to help guide you to progress and success.  I only have 24 hours in the day, same as everyone.  So I need to make sure YOU get my focus, and its not spread

too thin

3

Not FREE Forever

I can't afford to give this for FREE forever. 

I've still got kids to support.

University.  Specialist SEN schools. General parent stuff.

That's my motivation.  And why I cant afford to give this away for FREE forever. 

Get your copy now, for free, plus shipping.

Duncan + Springers

Duncan & Java

Meet The Expert

I've successfully run businesses for the last 25+ years.  I co-own a multi-million pound International Marketing Agency.  And I run dog-friendly holidays at our luxury villa in the remote, rural south of France.

Hello and Welcome!  I am Duncan Ritson-Elliott. 

I run the Dog Walkers Club to help professional Dog Walkers grow their business, with minimal admin, while setting up systems to repeat themselves, so you can focus on your dog-time.

Read the whole story <<

I am Duncan Ritson-Elliott (that's me above, with my dogs Java and Alfred) …

  • Owner of a large International Marketing Agency.  So I know how Marketing works, to help grow YOUR business.  
  • Previous Dog Breeder (briefly)
  • Trained as a Psychologist, so I’m good at understanding people (your clients and what makes them ‘tick’)
  • I run Luxury Dog-Friendly Family Holidays in France
  • I also run a separate Dog Walker promotion website 
  • Owner of The Dog Walkers’ Club, helping Dog Walkers grow their business.
  • Running my own online businesses since 1999
  • Owner of 2 wonderful and daft Springer Spaniels (on the left, above)
  • Father to 4 kids, who have almost flown the coup… (almost… so close…) so now I have a bit more time on my hands, to create this service for professional Dog Walkers like you.

Why am I telling you this? 

So you can see how I can help YOU. 

Ella Brown

ProfessionaL Dog Walker

I am SOOO pleased with the Results!!

"I've got the email sequence all set up and automated to go out to every new prospect that comes to me, so I don't have to do a thing. And I'm increasingly seen as THE dog walker to go to!"

Happy Customers

I really like that I don't need to overthink it. Just do the next step, rinse, repeat.

Susanne Jefferson

Professional Dog Walker

Zero complex, technical wizardry. I learnt what to do, and how to do it. And picked up a 2 new clients already. 

Alasdair Jones

Professional Dog Walker

At first I didn't get it.  I'm not a tech person.  But I stuck with it, got it all set up and now its working well. 

Marianne Devries

Professional Dog Walker

One Thing I Almost Forgot...

I use this same email system in another business I own (not Dog related).  It pulls in clients paying £7k per week. 

I'm not suggesting your Dog Walking clients are about to pay that ;)

But it shows that this system WORKS!  If it works to bring in £7k-a-week clients, it can work to bring in local dog owners, paying clients, to you, right?

How Much Is It?

(Consider how much is your profit, if this gets you just one more regular client?)

This Email Marketing System course normally retails for £39, because it teaches you everything you need to know to succeed with email within your Dog Walking business. 

Right now, you can grab your copy of the physical book (so you can write in it, make notes etc), for...

FREE

You just need to pay only the shipping costs (post, packing etc)

Live support

Bonus Included:

ONE MONTH FREE Dog Walkers Club Live Marketing Support.

Included is ONE MONTH's FREE access to the Dog Walkers Club Live Marketing Support.

If you've ever bought gym gear to get fit at home, you know that going to the gym, with a gym membership, is really where you get fit.  And to turbo-charge progress, you need your own Personal Trainer. 

This Live Marketing Support is your business Personal Trainer, to help, support and guide you through setting up your Email Marketing System and more.

After the first month, the membership is £27 only £12 a month, so about the price of a coffee a week.  For detailed, expert guidance, on the call with you. 

You can cancel at any time you wish; you're in control. The cancel link comes in the email instantly when you complete your order. 

And I will personally be on a call with you each month to help guide your progress  (I normally charge £240 per hour for Marketing Advice). 

Completely FREE Bonus. 

LIMITED To Only The First 100 Dog Walkers in UK

Email Marketing System

Grab Your Copy Here..

Get Your FREE Copy of Email Marketing System.  Only pay the post and packing next. 

Take Advantage of the TRIPLE-TRIPLE GUARANTEE

There's absolutely NO RISK with my 90-day Money Back Guarantee.

You've got 3 MONTHS money-back guarantee, if you haven't TRIPLED your investment in this Dog Walkers Email Marketing System book.

What are you waiting for?

Faq - Frequently Asked Questions

"Do I need a big email list?"   << (Click to expand)

No.
Even a small list works — because local service businesses don’t need thousands of subscribers.

You need the right people:

Local dog owners who may need you soon.

A list of 1 – 200 good local subscribers can start producing bookings consistently.

"Do I need to be good at writing?"  <<

No.

That’s the whole point.

You’re getting:

  • the 2-step welcome sequence
  • 5 months of emails
  • frameworks you can reuse

You’ll mostly be copying and pasting.

"Will this feel spammy?"  <<

Not if you do it properly, and as outlined inside.

This system is designed to feel:

  • helpful
  • reassuring
  • friendly
  • professional

It builds trust — it doesn’t pressure people.

"I'm Already busy - Will this still help?"  <<

Yes — especially if you’re busy.

Because busy dog walkers often have the biggest problem:

They stop marketing when they’re full…

Then suddenly they’re not full anymore.

This prevents that cycle.  And sets it up on autopilot, so you don't have to do it repeatedly. 

It stabilises growth.

Now Its Time For ACTION...

Email Marketing System

Grab Your Copy Here..

Get Your FREE Copy of Email Marketing System.  Only pay the post and packing next. 

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